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2021 Audi e-tron Base Price Drop and more electric range

After driving it, our biggest gripe with the Audi e-tron was its price. While it’s a great luxury car and a surprisingly good EV, it was just too expensive. For an electric car with a starting price of about $75,000, it just didn’t have enough range and/or performance.

However, Audi must have heard our (and everyone else’s) concerns and is now offering an entry-level e-tron that, thankfully, keeps the same powertrain and battery.

For 2021, the Audi e-tron will now be offered in two new trim levels; Premium and Premium w/Convenience Plus Package. Previously, Premium Plus was the cheapest trim level for the e-tron but now there are two below it.

Obviously, the Audi e-tron Premium is the cheapest and it starts at $65,900, which is a much more palatable price tag. That puts it right in line with other luxury vehicles of its size and it yet it still boasts the same powertrain and battery pack.

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That means it still makes 355 horsepower (402 with Boost Mode) and a 95 kWh battery pack. Thankfully, Audi has also increased range a bit by allowing more battery access, giving it a total of 222 miles.

Despite being cheaper, the Audi e-tron Premium still has a lot of as-standard kit. It still gets 20-inch wheels, heated seats, four-zone climate control, Virtual Cockpit Plus, lane departure warning and comfort pre-conditioning. If you opt for the Premium w/Convenience Plus Package, you get the driver assistance package and a black optics package.

This is exactly what the Audi e-tron needed. Customers will be far more willing to buy a luxury electric car if it’s almost $10,000 less than it used to be. At under $70,000, the entry-level e-tron plays in a different segment and therefor attracts itself to a new set of clientele. Hopefully, this translates to more sales, as the e-tron is a car that Audi needs to succeed.

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