{"id":10562,"date":"2021-09-09T18:57:53","date_gmt":"2021-09-09T22:57:53","guid":{"rendered":"https:\/\/evglobe.com\/?p=10562"},"modified":"2021-09-09T18:57:53","modified_gmt":"2021-09-09T22:57:53","slug":"mercedes-benz-design-boss-says-three-box-ev-sedans-are-gone","status":"publish","type":"post","link":"https:\/\/evglobe.com\/2021\/09\/09\/mercedes-benz-design-boss-says-three-box-ev-sedans-are-gone\/","title":{"rendered":"Mercedes-Benz Design Boss says Three-Box EV Sedans are Gone"},"content":{"rendered":"<p>It&#8217;s no secret that the traditional three-box sedan as we know it is going the way of the dodo. Not only are customers more inclined to buy crossovers and SUVs but even when they do buy four-door sedans, coupe-like sedans; 4 Series Gran Coupe; are becoming more and more popular. However, when it comes to electric sedans, three-box sedans are gonna be toast quite soon as, according to Mercedes-Benz design boss Gorden Wagner, they &#8220;look shit.&#8221;<\/p>\n<p>During a conversation with <a href=\"https:\/\/www.topgear.com\/car-news\/future-tech\/mercedes-design-boss-electrification-will-kill-three-box-sedan\">Top Gear<\/a> at the<a href=\"https:\/\/evglobe.com\/2021\/09\/07\/2021-iaa-bmw-ix5-hydrogen-mixes-things-up-a-bit-in-munich\/\"> 2021 IAA,<\/a> Wagner expressed his distaste for electric sedans with traditional three-box designs.<\/p>\n<p><a href=\"https:\/\/evglobe.com\/2021\/09\/05\/mercedes-amg-eqs-53-makes-751-hp-and-has-a-range-of-580-km\/mercedes-amg_eqs53_5\/\" rel=\"attachment wp-att-10410\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-10410\" src=\"https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_5-1024x1024.jpeg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_5-1024x1024.jpeg 1024w, https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_5-300x300.jpeg 300w, https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_5-150x150.jpeg 150w, https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_5-768x768.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAero is one [issue with three-box sedans]. Secondly, with a six-inch battery pack a three-box sedan simply doesn\u2019t look good, it looks shit. You have to do something that visually digests the height.&#8221; he said. I&#8217;m guessing he isn&#8217;t a fan of the Polestar 2.<\/p>\n<p>Wagner then points to the new Mercedes-Benz EQ models, such as the <a href=\"https:\/\/www.bmwblog.com\/2021\/09\/05\/751-hp-mercedes-amg-eqs-53\/\">EQS<\/a> (seen above), as examples of how to move away from that typical three-box look. However, as much as I respect Wagner &#8212; most of his designs are brilliant &#8212; the EQS isn&#8217;t a great design. It&#8217;s a sensational car but its design just a bit too jelly bean-like. Still, his point about three-box designs is valid, even if the EQS isn&#8217;t a great example.<\/p>\n<p>He also has some interesting points about the rest of EV car design. He notes that most new EV start ups lack grilles on their cars (a clear dig at Tesla), which he doesn&#8217;t like.<\/p>\n<p><a href=\"https:\/\/evglobe.com\/2021\/09\/05\/mercedes-amg-eqs-53-makes-751-hp-and-has-a-range-of-580-km\/mercedes-amg_eqs53_6\/\" rel=\"attachment wp-att-10411\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-10411\" src=\"https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_6-1024x1024.jpeg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_6-1024x1024.jpeg 1024w, https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_6-300x300.jpeg 300w, https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_6-150x150.jpeg 150w, https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_6-768x768.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&#8220;What you see with electrification is that the grille is moving away. All these new startups, they don\u2019t have a grille \u2013 they\u2019re faceless front ends, a bit anonymous. They\u2019re all very much alike. Do they look aggressive? No. They want to look more like a supercomputer on wheels.&#8221; said Wagner.<\/p>\n<p>He then adds the fact that cars being anthropomorphic is important. They need to remind us of humans, of ourselves.<\/p>\n<p><a href=\"https:\/\/evglobe.com\/2021\/09\/05\/mercedes-amg-eqs-53-makes-751-hp-and-has-a-range-of-580-km\/mercedes-amg_eqs53_8\/\" rel=\"attachment wp-att-10413\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-10413\" src=\"https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_8-1024x1024.jpeg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_8-1024x1024.jpeg 1024w, https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_8-300x300.jpeg 300w, https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_8-150x150.jpeg 150w, https:\/\/evglobe.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG_EQS53_8-768x768.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>\u201cHowever, you\u00a0<em>do<\/em> need a certain amount of wedge in the headlights, and so on. It\u2019s a lot of physiognomics, you know \u2013 facial expressions, or body sculpture in the car that makes it similar to humans. And that\u2019s something that doesn\u2019t change.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Car companies are in a very interesting spot, design-wise. This is probably the most challenging time for auto design since the invention of the automobile. So much about the automobile &#8212; how it&#8217;s powered, how we interact with it, and how it factors into our lives &#8212; is changing, so automakers are in uncharted territory, which is going to lead to some very interesting designs, with some hits and some misses.<\/p>\n<p>[Source: <a href=\"https:\/\/www.topgear.com\/car-news\/future-tech\/mercedes-design-boss-electrification-will-kill-three-box-sedan\">Top Gear<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that the traditional three-box sedan as we know it is going the way of the dodo. Not only are customers more inclined to buy crossovers and SUVs but even when they do buy four-door sedans, coupe-like sedans; 4 Series Gran Coupe; are becoming more and more popular. However, when it comes to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[503,345,3],"tags":[504,510,385],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercedes-Benz Design Boss says Three-Box EV Sedans are Gone<\/title>\n<meta name=\"description\" content=\"Mercedes-Benz design boss, Gorden Wagner, recently spoke to Top Gear about the future of electric sedan design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evglobe.com\/2021\/09\/09\/mercedes-benz-design-boss-says-three-box-ev-sedans-are-gone\/\" \/>\n<meta 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