{"id":16648,"date":"2022-04-18T12:37:37","date_gmt":"2022-04-18T16:37:37","guid":{"rendered":"https:\/\/evglobe.com\/?p=16648"},"modified":"2022-04-18T12:37:37","modified_gmt":"2022-04-18T16:37:37","slug":"has-tesla-lost-its-first-mover-advantage","status":"publish","type":"post","link":"https:\/\/evglobe.com\/2022\/04\/18\/has-tesla-lost-its-first-mover-advantage\/","title":{"rendered":"Has Tesla lost its first mover advantage?"},"content":{"rendered":"

With 936,172 cars delivered in 2021 and 310,048 units only in the first quarter of 2022, it\u2019s safe to say Tesla is doing better than ever. However, BMW Group sales chief Pieter Nota believes Elon Musk\u2019s company has lost its first mover advantage: \u201cTesla had a unique selling point for quite some time. That\u2019s over.\u201d That may very well be true, but with the new factories in Berlin and Texas pumping out Model Ys, 2022 is shaping up to be another record-breaking year for Tesla.<\/p>\n

How is BMW responding? By launching a flurry of models in the near future. Later this week, the\u00a0i7<\/a>\u00a0will receive its world premiere as a response to the Mercedes EQS<\/a> and Model S. The end of 2022 will bring us the iX1<\/a> to serve as the EV equivalent of the next X1 compact crossover. Come 2023, the smaller i5 will follow as an electric variant of the next-generation 5 Series Sedan. The greater BMW Group is going to roll out the MINI Countryman EV and Rolls-Royce Spectre<\/a> next year.<\/p>\n

\"\"<\/a><\/p>\n

In the meantime, BMW just introduced an\u00a0i3 Sedan<\/a>\u00a0as a Tesla Model 3 competitor, but only in China. Elsewhere, the i4 fulfills that role and is joined by the Model X-rivaling iX. While new EVs are being added to the lineup, the quirky-but-loveable i3 hatchback is being discontinued. For the time being, the i4 and iX are the commercial hits for the Bavarians. We mustn\u2019t omit the iX3, but the company has decided against bringing it to the United States.<\/p>\n

Indeed, Nota mentioned dealers have hundreds of orders for the two and the waiting time has increased to six months. CEO Oliver Zipse estimates demand for EVs will continue to grow. For this reason, preparations are being made to make the most of the available production capacity.<\/p>\n

Despite the obvious electric push, BMW isn\u2019t keen on dropping internal combustion engines in the foreseeable future. The luxury brand believes\u00a0EVs are still not globally feasible<\/a>, mainly because they\u2019re still more expensive than ICEs and the charging infrastructure isn\u2019t ready yet.<\/p>\n

Source:\u00a0Automotive News (subscription required)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

With 936,172 cars delivered in 2021 and 310,048 units only in the first quarter of 2022, it\u2019s safe to say Tesla is doing better than ever. However, BMW Group sales chief Pieter Nota believes Elon Musk\u2019s company has lost its first mover advantage: \u201cTesla had a unique selling point for quite some time. That\u2019s over.\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":13580,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[345],"tags":[305,24],"yoast_head":"\nHas Tesla lost its first mover advantage?<\/title>\n<meta name=\"description\" content=\"BMW Group sales chief Pieter Nota believes Tesla has lost its first mover advantage and its unique selling point\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evglobe.com\/2022\/04\/18\/has-tesla-lost-its-first-mover-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Has Tesla lost its first mover advantage?\" 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