On Friday, June 3, BMW opened its first ever \u201cBMW Future Lab\u201d in Chicago. The small luxury popup was designed to showcase the brand\u2019s future of electrification and sustainability. There were several different stations to check out and some cars to see on display, at the Chicago Yacht Club. As part of the VIP list, we had the chance to take a tour of the Future Lab ahead of its reveal to the public, as well as see a presentation from Nicholas Gerstner, BMW of North America Product Manager.<\/p>\n
The two cars on display were the\u00a0BMW iX<\/a>\u00a0and i4. The former was a BMW iX xDrive50, the current top-of-the-line model and BMW\u2019s best electric car. The BMW\u00a0i4 M50<\/a>\u00a0that as there was in\u00a0San Remo Green, which is one of the hottest new BMW colors. There was also a BMW iX augmented reality experience, which allowed visitors to see how the iX\u2019s kidney grille can repair itself from scratches. BMW also offers another unique experience: Digital Mosaic.\u00a0Consumers will be asked to submit photos on-site and each photo will create a tile revealing a piece of the mosaic image. BMW will turn the mosaic into an NFT and one winner will \u2013 digitally \u2013 take that home.<\/p>\n There were a few other small stations, such as one where you could customize your own sustainable succulent, with \u201ccrystal toppings,\u201d to take home. These Future Labs will continue to popup in Pittsburgh, Minneapolis, Cleveland, Detroit, Columbus, St. Louis, and Kansas City. Though, multiple popup events will take place in Chicago, Cleveland, and Detroit. If you\u2019re in one of those cities and are interested in checking out BMW\u2019s future electrified products, you might want to keep your eyes and ears peeled for when they pop up.<\/p>\n