{"id":5639,"date":"2021-04-04T02:11:14","date_gmt":"2021-04-04T06:11:14","guid":{"rendered":"https:\/\/evglobe.com\/?p=5639"},"modified":"2021-04-04T02:11:14","modified_gmt":"2021-04-04T06:11:14","slug":"mercedes-eqg-name-trademark","status":"publish","type":"post","link":"https:\/\/evglobe.com\/2021\/04\/04\/mercedes-eqg-name-trademark\/","title":{"rendered":"Mercedes EQG name trademarked, signaling electric G-Class"},"content":{"rendered":"<p>It was back in November 2019 when Daimler CEO Ola K\u00e4llenius originally announced there would be an all-electric version of the iconic G-Class off-roader. In March 2020, the very same head honcho said Mercedes&#8217; boxy SUV would get an EV variant &#8220;in a few years.&#8221; Fast forward to the present, the German automaker has taken legal measures to register the EQG trademark, thus signaling a purely electric G-Class is really coming.<\/p>\n<p>Mercedes filed to trademark the terms &#8220;EQG 560&#8221; and &#8220;EQG 580&#8221; nameplates with the European Union Intellectual Property Office at the beginning of this month. It follows a similar move that was taken on July 8, 2016 when &#8220;EQG&#8221; was registered, a trademark the EUIPO site says will expire in 2026 unless the automaker will renew it by then.<\/p>\n<p>Daimler has previously suggested the EQG will hit the market around 2024 since the company has bigger fish to fry. The electric onslaught in SUV format kicked off a few years ago with the EQC and was followed earlier this year by the smaller <a href=\"https:\/\/evglobe.com\/2021\/01\/20\/2022-mercedes-eqa-revealed\/\">EQA<\/a>. Later in 2021, Mercedes is going to unveil the EQB as an all-electric counterpart of the EQB compact crossover. Come 2022, the EQE and EQS SUVs will join the electric portfolio.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-5641\" src=\"https:\/\/evglobe.com\/wp-content\/uploads\/2021\/04\/Mercedes-G-Class-2.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/evglobe.com\/wp-content\/uploads\/2021\/04\/Mercedes-G-Class-2.jpg 1920w, https:\/\/evglobe.com\/wp-content\/uploads\/2021\/04\/Mercedes-G-Class-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>It&#8217;s too early to say whether the EQG will be an electric adaptation of the current G-Class or Mercedes is making the extra effort to develop a version from the ground up as an EV. Considering the reputable luxury SUV is relatively a niche model given its high price tag, we wouldn&#8217;t count on Daimler to put so much effort and time into a vehicle that certainly won&#8217;t be as popular as the other electric SUVs mentioned earlier. Therefore, an ICE-to-EV conversion seems more plausible to us at this point.<\/p>\n<p>In order to live up to its G-Class prestige, the EV derivative will have to provide the same off-road prowess as the conventionally powered model. We\u2019re expecting the EQG to be offered exclusively in a dual electric motor setup since we can\u2019t imagine an electric G-Class only with a rear-wheel-drive layout. 4Matic seems like a safe guess to us, and the instant torque delivered by the electric motors will be perfect for tackling rough terrain.<\/p>\n<p><em>Source: <a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/018443377\" target=\"_blank\" rel=\"noopener noreferrer\">EUIPO (1)<\/a>, <a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/018443379\" target=\"_blank\" rel=\"noopener noreferrer\">EUIPO (2)<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was back in November 2019 when Daimler CEO Ola K\u00e4llenius originally announced there would be an all-electric version of the iconic G-Class off-roader. In March 2020, the very same head honcho said Mercedes&#8217; boxy SUV would get an EV variant &#8220;in a few years.&#8221; Fast forward to the present, the German automaker has taken [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[3],"tags":[283,374],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercedes EQG name trademarked, signaling electric G-Class<\/title>\n<meta name=\"description\" content=\"Mercedes parent company Daimler has taken the legal measures to register the EQG name with the European Union Intellectual Property Office.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evglobe.com\/2021\/04\/04\/mercedes-eqg-name-trademark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes EQG name trademarked, signaling electric G-Class\" \/>\n<meta property=\"og:description\" content=\"Mercedes parent company Daimler has taken the legal measures to register the EQG name with the European Union Intellectual Property Office.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/evglobe.com\/2021\/04\/04\/mercedes-eqg-name-trademark\/\" \/>\n<meta property=\"og:site_name\" content=\"EVGLOBE - 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