Buick Teases “Groovy” Electric Concept Ahead Of Summer Reveal

General Motors is spending $35 billion to launch no fewer than 30 purely electric cars by the end of the decade. The EV onslaught has already commenced with the likes of the GMC Hummer EV pickup truck and SUV, the Chevy Silverado EV, Cadillac Lyriq, and others. However, GM has been relatively coy on details about how it plans to electrify Buick.

Thankfully, a post on Twitter provides an early look at what GM has in store for Buick in regards to EVs. The comment is actually a reply to a question asked by its parent company about which of the four vehicles would be suitable for the boss. The screenshot from this year’s Super Bowl ad shows the Silverado EV next to the Hummer, Lyriq, and the BrightDrop electric delivery van.

We are being told the mysterious electric model in question will be unveiled sometime this summer. Buick says it will be “groovy” – as a nod to the Austin Powers-themed Super Bowl ad. In case you haven’t seen the movies, the protagonist – played by Mike Myers – uses that word repeatedly. The sole teaser image clearly states it’s a concept car, which means a production version won’t arrive until the end of 2023 or early 2024 in a best-case scenario.

As to which shape the vehicle will take, it is believed Buick is planning not one, but two electric crossovers. It could bear the “Electra” moniker as a follow-up to the namesake concept from the Auto Shanghai 2020. It has had the rights to the nameplate in the United States for 20 years and received approval in Canada in December last year.

Much like the other recent EVs from General Motors, expect Buick’s new zero-emissions model to ride on the Ultium platform. In fact, the aforementioned Electra concept had the same underpinnings and was shaped like a sleek mashup between a crossover and a grand tourer. The showcar was touted as having 410 miles (660 kilometers) of range and 583 horsepower on tap, good for a 0 to 62 mph (100 km/h) run in 4.3 seconds.

Source: Buick / Twitter