Cupra Teases Two New Electrified Models Coming By 2025

Cupra is in a festive mood as it’s blowing out the fourth candle on its birthday cake. The SEAT-owned brand was created in early 2018 as a standalone marque with a distinct lineup. It has already dipped its toes into the electrification segment by offering plug-in hybrid versions of the Leon compact hatchback and wagon together with a PHEV setup for the Formentor crossover.

The Cupra Born is the firm’s first purely electric model and serves as a sportier alternative to the Volkswagen ID.3. Come 2024, the production variant of the EV-only Tavascan crossover concept will hit the market and will be followed in 2025 by the road-going UrbanRebel. The latter will serve as the automaker’s entry-level EV, mechanically twinned with the VW ID Life by riding on the same front-wheel-drive MEB Small platform.

As it turns out, Cupra will be further bolstering its portfolio by adding two new models by the middle of the decade. The announcement was made today by CEO Wayne Griffiths during an official video, posted below. He didn’t go into any specifics, but we do know both will arrive within the next two years. One of them won’t be a purely electric vehicle as it will employ a hybrid powertrain.

The ghostly silhouettes that appear in the video seemingly suggest we’re not dealing with SUVs. Instead, the car on the left gives us the impression of a wagon judging by the roof rails and elongated rear. As for the vehicle on the right, it appears to be a sedan or a sleeker five-door liftback, but we can’t be 100% sure since the teaser is vague.

We do know the two mysterious models will distance themselves from the other Cupra models. Speaking with British media, Wayne Griffiths suggested there are other segments the company might enter, specifying “shooting brakes” or “sportbacks.” The former is just a fancy term used for swoopy wagons while the latter is a coupe-styled sedan with a tailgate, akin to Audi’s Sportback models or the VW Arteon.

Source: Cupra