Luxury pickup trucks haven’t seen much commercial success in the past. Yet, some automakers proved that the smart way to go is by offering a premium trim of an existing truck rather than starting from scratch. Relevant examples include the Ford F-150 Limited, GMC Sierra Denali, and the recently introduced Toyota Tundra Capstone. Audi might now be the last one to join the pickup truck segment.
Audi CEO Markus Duesmann has not ruled out the idea of putting the Four Rings onto a luxury pickup truck. When asked by Autocar about the possibility of a workhorse from Ingolstadt, the top brass said: “I can’t promise that we will do one, but we are looking into it.” While that statement is not much to go by, the head honcho added: “Actually, we will present – not too far from now – maybe something.”
Therefore, we might see a concept luxury pickup truck from Audi in the near future. The only feasible way from a business point of view we can think of would be a high-end version of the next Volkswagen Amarok but with an electric drivetrain. The idea of a Ford-based Audi truck seems odd if we’re being honest. VW has yet to reveal the second-gen Amarok teased here, but we do know it’s going to debut in the coming months. Whether Audi will bring a luxury pickup truck to the market remains to be seen, and we’ll frankly be surprised if it’ll happen. It’s also likely that if it comes to market, the Audi pickup truck would be all-electric. Just like Rivian’s.
