The Automotive Brand Contest 2020 has been quite successful for Volkswagen. The German group achieved the to finish first five times in the automotive design segment. The Volkswagen ID.3 won the title “Best of Best” in the “Exterior Volume Brand” and “Interior Volume Brand” categories.
“The ID.3 is expressive, featuring a curved yet simultaneously tight line with coherent interior and exterior,” said the judges. “The ID.3 is an impressive contemporary interpretation of Volkswagen’s typical, enhanced design idiom – it is the long-awaited, young Volkswagen boasting the courage required to spark a new movement.”
During the ceremony, the Head of Volkswagen Group Design Klaus Bischoff explained: “To us, the ID.3 represents the dawn of a new era of mobility. At the same time, it heralds the advent of a digital design era in which we aim to virtually create the best possible user experiences across all teams using cutting-edge methods. This recognition from the judging panel shows that we are on the right track.”
Not only the Volkswagen ID.3 reached the glory in this year’s exhibition. The new Volkswagen Golf, launched during the second half of the 2019, won the categories “Exterior Volume Brand” and “Interior Volume Brand” as well.
Finally, even the concept ID. SPACE VIZZION managed to win one prize. The seventh member of the ID. Family, which focuses on aerodynamics and space, was named as the winner in the “Concepts” category.
The Automotive Brand Contest was established in 2011 and is the only independent, international design competition for automotive brands existing nowadays. The panel which decides the winners consists of members working in media, industrial companies, design, architecture and higher education institutions.
The official ceremony will take place – hopefully – in Frankfurt am Main this Fall.
