Towards the end of September last year, Ford slashed the starting price of a Mustang Mach-E by as much as $3,000 depending on the trim level. Fast forward to May 2021, the Blue Oval is adjusting the electric SUV’s price yet again, but this time around, the Tesla Model Y rival is becoming more expensive. Cars Direct got a hold of a dealer order guide revealing the price change, which was then confirmed by a Ford spokesperson.
The starting price of the base Mustang Mach-E Select model has remained unchanged, at $43,995, after factoring in the destination charges. Step up to the better-equipped versions and you’ll have to pay $600 more than before. As a result, the Standard Range RWD model will now set you back $48,100 whereas the equivalent AWD retails for $50,800.
Ford is making the California Route 1 Extended Range RWD trim more expensive than before by the same amount, so you’ll end up paying $50,900 before adding any options. As for the Premium First Edition available only with AWD, the zero-emissions SUV now costs $60,000.
While a price bump is never good news, $600 is not the end of the world considering Ford is adding BlueCruise for the extra money it’s charging. If this term doesn’t ring a bell, it represents the company’s autonomous driving system also offered for the latest-generation F-150 pickup truck. The system can be activated on certain roads to enjoy a hands-free experience.
Existing owners of the Mustang Mach-E will gain access to BlueCruise later this year courtesy of an over-the-air update provided the vehicle is already fitted with the Ford Co-Pilot360 Active 2.0 Prep Package. The system will work on more than 100,000 miles of roads in North America. Going forward, buying a new vehicle in all but the trim level specification now includes the system out of the box.
Ford estimates it will sell more than 100,000 units of BlueCruise-equipped vehicles during the first full year of availability.